This article by the Kentucky Business Network provides an overview of of banner advertising for small businesses. Although banner ads are not necessarily the most cost effective method for marketing a small business online, they are still a vital form of advertising and are widely used. Also, there can be some good deals for banner campaigns, and this article lists a few decent places to build traffic using banners if you are a S.B. owner.
An overview of banner advertising for small businesses | Kentucky Business Network
