Outline of a scammer: DecorMyEyes.com

The NYTimes recently wrote an article A Bully Finds a Pulpit on the Web, which described how Google can be used as a vehicle for helping bad businesses bring in big profits. The article tells the story of a Ms. Rodriguez who orders eye wear from DecorMyEyes.com and has a truly terrifying experience, which results in the owner of the online store stalking and harassing the customer long after their initial disagreement. The article continues to describe how the owner of DecorMyEyes.com, Vitaly Borker, who works under a number of pseudo names, actually has worked bad publicity and negative comments into his business plan for scoring high on Google.

The owner of the website is quoted as saying: “Hello, My name is Stanley with DecorMyEyes.com...I just wanted to let you guys know that the more replies you people post, the more business and the more hits and sales I get. My goal is NEGATIVE advertisement.”

This article presents a very compelling case for a change in search practices that focus on concepts of "positive" and "negative" responses to brands and websites, rather than treat all references as referrals.

The Facebook Super Log-off

More and more people are becoming concerned with Facebook privacy. The company does not seem to keep high marks in the trust category. Still, many users who don't trust the social network, still want to take part.

In comes a new privacy technique called the Facebook Super Log-off. You can hide your Facebook profile for a period of time by deactivating your account. Don't worry all your photos and messages will still be there when you reactivate it.

Shaolin Warrior's Workout

I love this book and I highly recommend it. You don't need to be a martial arts enthusiast to get a lot of value from it. The book is both practical and inspirational.

Book: Shaolin Warrior's Workout